Do Not Adapt to Air Pollution Campaign

The Hairy Nose campaign was launched at the three-day Better Air Quality (BAQ) 2012 conference, organized by Clean Air Asia, the Hong Kong SAR Environmental Protection Department and The Hong Kong Polytechnic University, on December 5 in Hong Kong. The campaign which consists of a online video, a micro website where people can check pollution levels in their city and select their own nose hair styles will be rolled out after BAQ 2012 to a number of Asian countries where Clean Air Asia has regional offices and networks including China, India, Pakistan, Sri-Lanka and Vietnam.

Visit the campaign site: