Transport stakeholders devise eco-driving communication plans in Jakarta

Addressing the pressing need to reduce vehicle emissions in Indonesia’s capital, transport stakeholders developed a comprehensive communications action plan to promote the broader uptake of eco-driving practices among Jakarta’s private vehicle owners at a two-day strategy development workshop.

The November 24-25 workshop – part of the second phase of Clean Air Asia’s Eco-Driving Program in Jakarta organized by Clean Air Asia in coordination with Komite Penghapusan Bensin Bertimbel (KPBB), the Committee for Leaded Gasoline Eradication – brought together 18 representatives from the government, civil society and the media to collectively design strategic communications plans and timelines for implementation targeting different groups of road users.

At present, 90 percent of Indonesia’s transport emissions emanates from road transportation, with the number of vehicles projected to steadily increase in the capital and other key cities. Evidence suggests that the proper application of eco-driving practices in average traffic conditions will lead to a significant decrease in CO2 emissions, a 7 percent drop in fuel consumption for vehicles with petrol engines and an 8-10 percent drop for those with diesel engines.[1] Eco-driving also has safety benefits and saves on vehicular maintenance costs.[2]

Eco-driving was first introduced in Jakarta in 1998, and in the years since has been followed up with a range of programs aimed at promoting broader adoption of eco-driving practices among road users. However, implementation has been sporadic and most of the initiatives undertaken were not sustained in the longer term.  The development of a multi-sector communications action plan detailing target audiences and specific dissemination strategies was hence critical and an important step forward in effectively promoting widespread changes to driver behavior and emissions reductions.

The Jakarta Eco-Driving Program is a project of Clean Air Asia under the Sustainable Transport Program’s Clean Fuels and Vehicles initiative. The program, to be implemented in five phases, includes research on the behavior of both vehicle drivers and pedestrians in the Greater Jakarta area (Jakarta, Bogor, Depok, Tangerang and Bekasi – collectively known as JABODETABEK) that will lead to the development of cost-effective emissions-reduction strategies through improved eco-driving practices. It is implemented with support from Toyota Motor Asia Pacific, DKI Jakarta and Clean Air Asia’s local network in Indonesia, Forum Udara Bersih Indonesia, specifically KPBB.

Phase 2 of the Eco-Driving Program is aimed at communicating the results of the “Study of the Driving Behavior of Road Users in JABODETABEK” study to stakeholders and to institutionalize eco-driving in local policies in Jakarta and national policies in Indonesia for sustainability.

In addition to the communications workshop, a policy roundtable discussion was also held on November 22 with stakeholders from the government and transport and air quality management representatives from the private sector and NGOs to ensure the participation of and inputs from stakeholders in mapping out possible actions as an input into the development of an eco-driving policy.

[1] UNEP/TNT, Clean up your Fleet Textbook: http://www.unep.org/tnt-unep/toolkit/ToolkitTextBook.pdf
[2] Eco-Driving Uncovered: The Benefits and Challenges of Eco-Driving, Based on the First Study Using Real Journey Data: http://www.futuremobilitynow.com/assets/ECO-DRIVING_UNCOVERED_full_report_2010_EN.pdf